The threat to live (all) auctions
Many auctioneers conduct live auctions. Many auctioneers conduct online-only auctions. Many auctioneers conduct simulcast auctions. A few are suggesting that …
Tag Archives: advertising
Bid from the comfort of your home or office
Yes, you can “Bid from the comfort of your home or office” or can you? What if the Internet goes …
Buy this at auction and …
Auctioneers are regularly engaged by sellers to market and sell their personal or real property. Such marketing involves describing the …
Puffing or representing while bid calling
Kurt Bachman is a skilled attorney and auctioneer. We don’t always agree, but his recent article regarding “Does your chant …
The “basics” of the auction business?
I published this blog on June 6, 2018 about the auction industry losing bidders due to some illegal/unethical practices: https://mikebrandlyauctioneer.wordpress.com/2018/06/18/how-the-auction-industry-lost-at-least-one-bidder/ …
That other bidder, and fraudulent inducement
Often perception is more important than reality; auctions in the United States are no exception. Thus, our question today is, …
Auctioneers … it’s A/B testing, not A testing
A/B testing is a useful tool to compare two different ways of doing otherwise the same thing … to see …
What is all this auction “jargon?”
We recently wrote about auction “jargon” and how to make people more familiar with all of it. Here’s that recent …
The public and auction jargon …
This auction is absolute … we are charging a buyer’s premium … this property has a reserve; the list goes …
Advertising real property at auction & fair housing
Fair housing laws generally apply to advertisements in the newspaper, online and even on yard signs. As such, auctioneers advertising …
Maybe selling absolute with binding opening bid?
It’s selling without reserve and we have bids … How do we know that? Because it says “without reserve” clearly …
Auction marketing words matter
We auctioneers have been told to leave out (or not emphasize) the word “auction” in our auction advertising. The reason …
An auction disclaimer I saw in court
It’s not often that I can disclose specifics from court cases in which we’re involved. However, with permission in this …
The future of the MLS for auctions
The future of the MLS? The Multiple Listing Service (MLS) most real estate practitioners use? Yes, the question is: What …
Is the reserve price a material fact?
Buyers at auction want to know lots of things such as the number of bedrooms, annual taxes, the horsepower of …
Don’t bid live — bid online?
We regularly keep an eye on online auction platforms — particularly when they lie and/or if they seem to be …
Is that next bid a higher bid?
I was the auctioneer for an event in Chicago and had a bid of $270 on one lot up for …
Bidding with a contingency … a higher bid?
I’m one of only a few people around the United States who has the immense responsibility to teach auctioneers how …
The “practice” of auctioneering
Following a benefit auction the other day I joined a few of the staff for dinner and conversation. One such …
At auction: Is it wanting or buying?
Marsha L. Richins of the University of Missouri wrote about our title in her paper, “When Wanting Is Better Than …
