You’re not advertising my auction on Facebook?
We discussed a few months ago the issue of auctioneers not advertising their auctions in certain places because they disagree …
Tag Archives: marketing
What is “sufficient marketing” for an auction?
Auctions should be advertised (or marketed) sufficiently. As well, auctions should not be advertised insufficiently. So, what’s sufficiently? What’s insufficiently? …
Our reserve “rules” we make up
I think I’ve seen almost every rule an auctioneer has for having (and/or not disclosing) the reserve price — including …
Auctioneers not advertising certain places …
Auctioneers are charged with maximizing their client’s (seller’s) position — raise the most money, clean the warehouse completely out, minimize …
You’re not marketing your auction
We’ve held that actually auctioneers only need “alpha” and “beta” (the highest possible bidder and the next highest possible bidder) …
Can auctions misrepresent supply?
Many conclude that supply and demand determine value. Auctioneers are to endevor to maximize demand with a given supply to …
I’m from the … and I’m here to help auctioneers?
We recently wrote about “boiling frogs” and the auction industry here: https://mikebrandlyauctioneer.wordpress.com/2020/05/04/what-auctions-have-always-been-boiling-frogs/. Our story was in response to the insightful …
NAA Community Conversation: Marketing & Management
Annually, National Auctioneers Week is the week leading up to the first Saturday in May – National Auctioneers Day. National …
3 weeks of consecutive advertising?
Many states have laws from the 1960s and before stating that certain auctions must be advertised, “3 consecutive weeks in …
Auctioneers and electronic content: webinars, podcasts, video, blogs …
With the Coronavirus (COVID-19) pandemic still affecting our lives, auctioneers and related folks are utilizing electronic content to communicate with …
Just get it online, no matter the platform?
We have been watching auctioneers put property online in light of the Coronaviris (COVID-19) pandemic. There are indeed many online …
AuctionZip.com and this “other site”
AuctionZip.com and this “other site” are both auction calendar websites, where auctioneers can post upcoming auctions. Recently, AuctionZip.com has changed …
We’re going to auction the safe … unopened?
Let’s say an auctioneer finds himself selling at auction an unopened and locked safe. Is it best to open? Leave …
Auction advertising that’s “just enough” information
I have argued for decades that auction advertising should be “just enough” to get people (potential bidders/buyers) to respond … …
Can an auctioneer sell something he knows nothing about?
It probably happens all the time. Auctioneer says, “Folks, here’s the next lot and I have no idea what this …
Auctioneers advertising their auction at your auction
Auctioneers advertise/market their seller’s items to attract bidders. Today, we wonder if an auctioneer can/should advertise his auction at another …
Why buy at auction?
You need (or want) a car, firearm, toolbox, or some comic books … so our question today is, “Why buy …
Could an auctioneer make a market?
Our question today is … could an auctioneer sell so much of one type of property that his sales are …
1965 Chevrolet Impala sells at auction … again
There was a somewhat curious auction and follow-up auction of the same car — first in 2013 and then again …
Is all auction advertising good news?
I look at many auction advertisements almost every day. For example, I’ll see a car advertised for auction with a …
