Auctioneers … it’s A/B testing, not A testing
A/B testing is a useful tool to compare two different ways of doing otherwise the same thing … to see …
Tag Archives: marketing
Auctions: Fast, Fun & Transparent
We’ve heard it many times, especially at National Auctioneers Association events. Auctions are fast, fun and transparent. Today, we explore …
What is all this auction “jargon?”
We recently wrote about auction “jargon” and how to make people more familiar with all of it. Here’s that recent …
The public and auction jargon …
This auction is absolute … we are charging a buyer’s premium … this property has a reserve; the list goes …
Maybe selling absolute with binding opening bid?
It’s selling without reserve and we have bids … How do we know that? Because it says “without reserve” clearly …
Auction marketing words matter
We auctioneers have been told to leave out (or not emphasize) the word “auction” in our auction advertising. The reason …
An auction disclaimer I saw in court
It’s not often that I can disclose specifics from court cases in which we’re involved. However, with permission in this …
The future of the MLS for auctions
The future of the MLS? The Multiple Listing Service (MLS) most real estate practitioners use? Yes, the question is: What …
Is the reserve price a material fact?
Buyers at auction want to know lots of things such as the number of bedrooms, annual taxes, the horsepower of …
Giving my advice to auctioneers
I recently returned home from what has become my annual “auctioneer convention season” including conferences and other events in Ohio, …
At auction: Is it wanting or buying?
Marsha L. Richins of the University of Missouri wrote about our title in her paper, “When Wanting Is Better Than …
Facebook groups for posting auctions?
There are auction calendars — where the public can — and does — go to find auctions and property selling …
Is buying anything celebrity-related at auction a good investment?
Is buying a car, plane, house or other property once owned by a celebrity a good investment? That is our …
Absolute and the high bidder isn’t the buyer?
We’ve discussed “cut bids” and “refusing bids” and the like before. So, here’s the bottom line of sorts. As an …
What exactly does selling at absolute auction mean?
The word “absolute” in regard to auctions legally means the subject property is selling without reserve. Without reserve means several …
Auction marketing — do we get what we pay for?
This is a cartoon I saw courtesy of John Schultz via a Facebook post. Yes, this is a newspaper cartoon …
Auction deemed a stunt?
As we’ve often noted all over the United States, legally there are [only] two types of auctions: “With reserve” and …
Bid calling really does matter
In 2013, we wrote that “Bid calling matters” suggesting that the particular live auctioneer who is taking bids can — …
Coming in waaaaaay below the pre-auction estimate
We wrote in 2010 that (we thought) most auction houses in the United States post pre-auction estimates that are purposely …
Lot 0 (Auction Information) confusion
There is a disturbing practice going on within online auctions where auctioneers are using “Lot 0” (or some other lot) …
