• About me
  • About this blog
  • Auction case law
  • Auction Publications
    • Auctioneers Use Marketing Skills & Urgency
    • Drew L. Kershen Horse-Tradin’
    • History of Auctions
    • Internet Auctions A Guide for Buyers and Sellers
    • Official Statement of the National Auctioneers Association Concerning Proper Ethical Conduct for Absolute Auctions of Real Estate
    • Official Statement of the National Auctioneers Association Concerning the Licensing of Businesses that Sell Property via Internet Auctions
    • “Give Me Five, Now Ten … Years Into the Future”
  • Auction Treatise
    • § 1-302. Variation by Agreement.
    • § 2-106. Definitions: “Contract”; “Agreement”; “Contract for sale”; “Sale”; “Present sale”; “Conforming” to Contract; “Termination”; “Cancellation”.
    • § 2-706. Seller’s Resale Including Contract for Resale.
    • § 2-301. General Obligations of Parties
    • § 2-313. Express Warranties by Affirmation, Promise, Description, Sample
    • § 2-328. Sale by Auction

Mike Brandly, Auctioneer Blog

~ A trusted auctioneer and auction expert witness — with unmatched knowledge of both auction law and customary practice.

Tag Archives: marketing

Auctioneers behaving more “reasonably”

December 2, 2019

For centuries, auction terms and conditions have been — more or less — “my way or the highway.” In fact, …

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The same item sells over and over and over again?

November 11, 2019

In reports provided by very reliable sources, some specific cars, farm equipment, industrial equipment and even firearms are being sold …

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Any pre-auction offers must be … or do they?

October 18, 2019

In the 1990’s, we were selling quite a bit of real property at auction — some weekends over 50 properties …

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What? Facebook can make its own rules?

October 14, 2019

I was humored a while back when I told another auctioneer he could not pass out his auction fliers during …

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The value of any auction calendar website

October 4, 2019

AuctionZip.com was free to list auctions. Then, it was $10 to list auctions, then it was $20 to list auctions …

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Guinness World [Auction] Record?

September 20, 2019

An auctioneer selling 1,023 lots in 12 hours is a world’s record? 85.25 lots per hour for 12 hours is …

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Sellers and buyers just after (or during) the auction?

September 18, 2019

It’s a live auction — so things are being sold by sellers to buyers via an auctioneer who is taking …

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Christie’s spirit of disclosure

August 5, 2019

Every auctioneer in the United States — and anywhere else for that matter — could learn something from Christie’s. Here …

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We have a big mailing list and a large database of bidders …

June 17, 2019

Put your auction on our platform as, “We have a big mailing list and a large database of bidders …” …

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Are online auctions going away? Probably …

May 31, 2019

This is a picture from The Ladies’ home journal (1948.) It could be any number of thousands of ads on …

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Is there anything wrong with this auctioneer cartoon?

May 20, 2019

This cartoon and related story appeared in the May 14, 2019 paper edition of USA Today. Most all of my …

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$7.5 Million in storage unit auction?

May 16, 2019

Yes, that’s our question … was there really $7.5 Millon in a storage unit? In a safe in a storage …

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Hiring an auctioneer — is it price or value?

May 7, 2019

Our above graphic denotes an advertisement for Graton & Knight leather belts. This advertisement notes that a better belt increases …

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Auctioneers, Alpha and Beta and more …

April 1, 2019

In 2010, we modeled a formula for finding the odds of the most interested bidder (Alpha) and the second most …

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Is your absolute auction being advertised/conducted as such?

February 22, 2019

I’m being told that countless auctioneers across the country contract with sellers to sell everything “without reserve” a.k.a. “absolute” and …

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The threat to live (all) auctions

January 18, 2019

Many auctioneers conduct live auctions. Many auctioneers conduct online-only auctions. Many auctioneers conduct simulcast auctions. A few are suggesting that …

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Auctioneers and the standard of care

January 9, 2019

Sellers routinely hire auctioneers and in doing so — generally — hire one they feel can adequately handle the subject …

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Buy this at auction and …

December 12, 2018

Auctioneers are regularly engaged by sellers to market and sell their personal or real property. Such marketing involves describing the …

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Puffing or representing while bid calling

October 18, 2018

Kurt Bachman is a skilled attorney and auctioneer. We don’t always agree, but his recent article regarding “Does your chant …

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Auctioneers … it’s A/B testing, not A testing

June 14, 2018

A/B testing is a useful tool to compare two different ways of doing otherwise the same thing … to see …

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  • Cheaper and easier to work without an auctioneer license?
  • $400 Million at auction

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