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Tag Archives: marketing
Are online auctions going away? Probably …
This is a picture from The Ladies’ home journal (1948.) It could be any number of thousands of ads on …
Is there anything wrong with this auctioneer cartoon?
This cartoon and related story appeared in the May 14, 2019 paper edition of USA Today. Most all of my …
$7.5 Million in storage unit auction?
Yes, that’s our question … was there really $7.5 Millon in a storage unit? In a safe in a storage …
Hiring an auctioneer — is it price or value?
Our above graphic denotes an advertisement for Graton & Knight leather belts. This advertisement notes that a better belt increases …
Auctioneers, Alpha and Beta and more …
In 2010, we modeled a formula for finding the odds of the most interested bidder (Alpha) and the second most …
Is your absolute auction being advertised/conducted as such?
I’m being told that countless auctioneers across the country contract with sellers to sell everything “without reserve” a.k.a. “absolute” and …
The threat to live (all) auctions
Many auctioneers conduct live auctions. Many auctioneers conduct online-only auctions. Many auctioneers conduct simulcast auctions. A few are suggesting that …
Auctioneers and the standard of care
Sellers routinely hire auctioneers and in doing so — generally — hire one they feel can adequately handle the subject …
Buy this at auction and …
Auctioneers are regularly engaged by sellers to market and sell their personal or real property. Such marketing involves describing the …
Puffing or representing while bid calling
Kurt Bachman is a skilled attorney and auctioneer. We don’t always agree, but his recent article regarding “Does your chant …
Auctioneers … it’s A/B testing, not A testing
A/B testing is a useful tool to compare two different ways of doing otherwise the same thing … to see …
Auctions: Fast, Fun & Transparent
We’ve heard it many times, especially at National Auctioneers Association events. Auctions are fast, fun and transparent. Today, we explore …
What is all this auction “jargon?”
We recently wrote about auction “jargon” and how to make people more familiar with all of it. Here’s that recent …
The public and auction jargon …
This auction is absolute … we are charging a buyer’s premium … this property has a reserve; the list goes …
Maybe selling absolute with binding opening bid?
It’s selling without reserve and we have bids … How do we know that? Because it says “without reserve” clearly …
Auction marketing words matter
We auctioneers have been told to leave out (or not emphasize) the word “auction” in our auction advertising. The reason …
An auction disclaimer I saw in court
It’s not often that I can disclose specifics from court cases in which we’re involved. However, with permission in this …
The future of the MLS for auctions
The future of the MLS? The Multiple Listing Service (MLS) most real estate practitioners use? Yes, the question is: What …
Is the reserve price a material fact?
Buyers at auction want to know lots of things such as the number of bedrooms, annual taxes, the horsepower of …
