In our example, it appears we have two sides to this story. The auctioneer, with the permission of the seller, has publicized both the painting’s final sale price, and a hint as to who the buyer was. While the auctioneer is anxious to publicize the results to garner future business, the buyer is equally anxious to keep that information away from the public.
The typical auctioneer uses bid calling to publicize to all bidders two basic numbers: the amount that is currently bid (known as the “have”) and the higher bid the auctioneer would like to accept (known as the “want”). In between these two numbers, the auctioneer uses filler words or sounds to make the bid calling sound pleasing, and entertaining to the crowd.